The most surprising thing to me was how the market segment is separated by so many things based on peoples, age, demographic, what people like and don't. Also, how anything can be considered a market segment if enough people like it, which introduces markets. Next, the most confusing part to me is the categorizing and strategy of marketing. Therefore if I was able to ask the author any questions I would ask him how a specific strategy looks like and how it influences. There I disagree with the author
No comments:
Post a Comment